Why Sponsors Run Observational Studies (And What That Means)
If you've built an observational study budget, you know it's one of the simpler builds you'll encounter - lean SOEs, no IP administration, no PK draws. But why do these studies exist at all, and why does a drug that just finished a multi-thousand-patient Phase III program need more data collected on it? This article breaks down the logic behind observational research, the different study types you'll encounter, and what it actually means for the work on your desk.
